Group Editing Assignment

I recently completed a shoot with one of my favorite models Karina. I thought it would be fun to see how creative everyone is. I you click here  you can download the RAW file. Please post your results on my Photography fan page on Facebook


Looking forward to seeing what you come up with!







Getting Noticed

In the day and age we live in everyone is a photographer. I don’t know 1 person who doesn’t have a camera phone and some form of social media platform to share photos. So how do you get noticed as a photographer? This was one of my biggest concerns when I was first starting out.  Something you must do is post to social media constantly. Engage your audience with interesting tips, stories and of course photos. Another great way for exposure is to submit to contests. This website is a perfect place to do so!

Get out there and get noticed!

New Studio & Camera System!

I must apologize to my followers for not posting soon, but I’ve been busy promoting my new photo studio and also testing my new medium format camera system. Below are a few images from recent shoots in my new studio with my new camera system: Mamiya 645 AFD III , Mamiya Dm22 Digital Back.

An interview I gave recently

Andrew Foord has found much success in the world of photography.  He has found inspiration, style and a workflow that comes together to make amazing images.  He’s got great creative flair and moreover, he’s driven, honest and loyal… what’s not to love about this guy!


Photography was not his first love.  Andrew originally studied video production at the Art Institute of Philadelphia.  It wasn’t until his son was born that his interest in photography blossomed: “I wanted to make great pictures of him and the second I picked up the camera I fell in love.” And with that, it seems perfect that his most memorable image is the first picture he took of his son.


So what are his secrets?  Andrew enjoys working alone but for larger projects it’s vital to assemble a cohesive support team. “Hair, make-up, fashion designer/stylist… they are all super important. They can take a good portfolio to a great portfolio.”  He believes that it’s just as important to create a lighthearted atmosphere at a time when stress-levels can fly. “You really do have to be a comedian when you’re photographing someone who is uncomfortable. My go-to line is ‘Look left, head down a little, back up slightly, clench your ballsack…’.”


While Andrew is an accomplished photographer he knows that there is always more to learn.  With hindsight, he wishes he’d had more organizational skills from the start and like most photographers, the business side of it all can be challenging.  His go-to online sources for expanding his knowledge are and YouTube.  He finds inspiration not only from industry leaders like Frank Doorhof but also his peers. He’s “constantly looking at work of other photographers and artists” to seek motivation and keep his photography fresh.


Andrew’s advice for photographers, just starting out… “Survival as a photographer is based on three things; above all else, have a passion for the craft, secondly, look at yourself as an artist and promote yourself as such, and most important: take thousands of pictures.” And when asked what makes a good picture stand out from an average image? He had a one-word answer…lighting.


If you want to get more from Andrew, catch his lighting seminar Saturday April 26th at The Photocoop, a photography community and rental studio in Little Falls NJ.  Find more information on this event here.


See more of Andrew’s work here.


Want all the technical details? Here’s a little Q&A with Mr. Foord…


What type of cameras do you shoot with?
 I was using a Canon 5d Mark III, but just moved over to a Medium Format System. Mamiya 645AFD III with a Dm22 Digital back


If you had to choose one lens which one would it be and why?
 On Canon is was my 70-200L 2.8. On Mamiya its my 105-210 4.5.


What lighting equipment do you shoot with?
 I started with Westcott monolights, but have since upgraded to Elinchrom BXR’s.


What is your favorite photography accessory, other than your camera?
 I would say that since 99% of all my work is shot with strobes, I would be lost without them.


What is your favorite computer/editing accessory, other than your computer?
 Would my brain qualify?


What is your most used Photoshop tool, plug-in, action set etc…? 
I LOVE Alienskin Software, specifically Exposure 5, and no I’m not saying that because they are my sponsors.


Are you a Mac or PC lover?
 Have been a Mac lover since 2002.


Something that is under-rated? 
A light meter.


If money were no object, what would your dream photography bag have in it? An 80 megapixel digital back, Zeiss lenses, Hasselblad and Mamiya Medium Format bodies.


One way you market your business?
 Social Media… hands down one of the easiest and fastest ways to get your name out there.


What’s the best part of being a photographer?
It has to be the ability to have a creative outlet and get paid doing it.


Do you make time for personal photographic work? All the time!


What would be your dream destination assignment. Shooting for an athlete or swimsuit in Hawaii.


If you could shoot an assignment with anyone, who would it be and why?
 Jesus… just seems like an appropriate answer.


If not a photographer, you would have been?
 Space Cowboy


Is there anybody, living or dead you would love to capture on film and why?
 I would have loved to have photographed the Beatles when they were first starting out.


What would you like to be doing in 5 years from now?
 Same as what I am doing now.

Up Your Game!

When you first start out in photography, you usually shoot what you have on hand, first. Fashion and glamour peeps, like me, look to family and friends to help build up content. It makes sense. Working with a familiar person is easy to schedule, you’re comfortable with them, and you won’t be afraid to try out new techniques. Eventually, you run out of family and all of your friends have modeling portfolios–that they may not need or want–so you have to step up your game.

What do you do when you want to move up to the next level? Below are a few tips for building up your portfolio.


Foord2Tip #1: Gather A Team

Building up a solid group of specialists is the first order of business. Regardless of the type of photography you do, a team will help you produce better quality work. If you’re shooting people, look for a makeup artist (MUA), a hair stylist, and a wardrobe stylist or fashion designer. If you’re shooting images that don’t involve people, find specialists in your area of interest such as aspiring local chefs for food photography, orpassionate fossil hunters for macro shots. I can’t imagine how daunting this task was before the internet. Thanks, Al Gore!

Social network websites literally put thousands of professionals at your fingertips. It’s your cursor, really, but you get the idea.

Facebook, one of the most popular social media websites, is a great place to start. You can search for pages and groups dedicated to hairmakeupfashionlocal foodmushroom huntingwaterfall photographyscuba diving, and more. When you find one that you like, simply post a comment saying you are looking to work with artists in your area.

Model Mayhem is another great resource for people shooters. It’s a place where artists of all types gather in order to work on creative projects. Once you’re signed up, you can post a casting and choose the type of artists and talent you’re looking for. MM is made for bringing together creatives, so if people are your interest, this is a must.

Foord3Tip #2: Take Your Time

This is a concept I still have trouble with! Once you get cranking through editing, it’s tough to pull yourself away, but it’s absolutely necessary. Taking a break during any project will let your eyes and mind relax. When you pause for a time, you come back with renewed perspective. My advice: Zoom all the way out, set things down, and, if you can, sleep on it. You’ll come back refreshed.

Foord4Tip #3: Build A Proper Showcase

Create a website/portfolio. Check out the online portfolios of photographers that you admire. Think about why you like their work, what draws you in, what makes you stay, what you like about the concept or layout, and what you can do better.

Combine the information you gather with the trends in the market. How do you plan to share your work? Do you plan to print your shots or is an iPad sufficient? This will tie in with the type of work that you want to go after. Assuming that you want to chase after paid gigs, of course.

As a final step, make an update plan, too. You don’t want your work to get stale, but you don’t want to update it after every shoot. Balance the amount of work you produce with the amount of time you spend in constructing your portfolio. You don’t want it to become a mindless chore. Always keep your wits about you and ask others for feedback. You’re only as strong as your weakest shot so be willing to listen to constructive criticism.

Foord5Tip #4: Network

Once you have a team, awesome editing practices, and a rock-solid portfolio, you’re ready to show it to the world. You’ll have to use a little savvy in the marketplace to start making waves. You can do this with a number of techniques. Most importantly, learn to make the internet your friend.

Take every opportunity to grow your online presence. You can start by being active on popular photography forums, on Facebook, Twitter, G+, or other social media channels. Connect with every professional, organization, and manufacturer that you admire, and keep up with what they’re doing, too. You’ll find there are plenty of opportunities to have your work featured if you keep your eye out for it.

Paid gigs will force you to perform in a more professional way, so I recommend chasing after work even if photography is just a hobby. When money is on the table, you’ll find that you operate with a renewed sense of vigor. You can offer giveaways, groupons, or discounts to help you get more work, and advertising is an option as well.

Guest appearances are a great way to grow publicity online. You could, for example, guest write articles for different companies. The larger audience of an established website is a great place to get your name out there. It’s not all about printed magazines, there are hundreds of other places to showcase what you do, or for you to share your knowledge on a certain subject. You can’t pay for that kind of publicity, so it’s worth a little time at the keyboard, or on set, to make up a solid article.