X-Rite Color Checker Passport

13087154_997369413644654_7362423387264396477_o
The X-Rite ColorChecker passport {refers to|describes|identifies|is the term for} {a powerful|a strong|a robust|an effective} device that {acts as a|provides a|behaves as a|provides for a} ‘color solution’ for accurate {as well as|in addition to|along with|and also} consistent photos {and creative|and inventive|and artistic} flexibility. It combines multiple pictures into one pocket size photograph {that can be|that may be|which can be|that could be} easily positioned {to any|to the|to your|for any} angle and scene {that you would|that you’d|that you will|that you might} desire {as a|like a|being a|as being a} photographer. It {enables you to|allows you to|lets you|permits you to} {have a|possess a|use a|have a very} wonderful functionality {when you|whenever you|once you|if you} incorporate it {with a|having a|using a|which has a} camera calibration software {in your|inside your|within your|with your} camera. {With a|Having a|Using a|Which has a} raw picture {or one|a treadmill} {that you may have|you will probably have|you will likely have|you might have} just captured, {it will help|it can help|it helps|it may help} in {improving the|increasing the|enhancing the|helping the} {picture quality|display quality|image quality|picture}, flexibility {as well as|in addition to|along with|and also} productivity {as soon as|when|the moment|after} it {is incorporated in the|is within the|influences|consistantly improves} picture.

Description
{If you are a|If you’re a|An advanced|A high level} photographer {and looking|and searching|looking|and seeking} {to enhance|to boost|to improve|to further improve} you pictures, {ensure that your|make sure that your|ensure your|keep your} exposure {is good|is nice|is great|is a useful one}, {or even|or perhaps|as well as|and even} create custom profiles, {then the|then your|then a|then this} X-Rite ColorChecker {would be the|will be the|is the|could be the} {most appropriate|most suitable|best suited|best fitting} {look for|search for|try to find|seek out} your photography, especially {if you are a|if you’re a|an advanced|a high level} raw shooter. {The main|The primary|The key|The principle} features it {comes equipped with|comes with|has|consists of} {for its|because of its|for the|due to the} amazing functionality {is listed|shows up} {as follows|the following|the subsequent|the next}
– Color management workflow: The X-Rite ColorChecker passport {comes equipped with|comes with|has|consists of} {a feature|an element|an attribute|a characteristic} {that enables|that allows|that permits|so that} it {to match|to complement|to fit|to check} {all the|all of the|every one of the|each of the} colors {that you would|that you’d|that you will|that you might} want {in the|within the|inside the|from the} camera, {in an|within an|in a|in the} organized any manner. {It is|It’s|It really is|It can be}, therefore, {easier to|simpler to|much easier to|better to} edit {as well as|in addition to|along with|and also} organize {the colors|the colours|the shades|colors} {in a way that|in a manner that|in a fashion that|in ways that} {you want to|you need to|you would like to|you wish to} capture {the color|the colour|along with|large}.
– White balance: {With the|Using the|With all the|Together with the} X-Rite ColorChecker, {you will be able|you’ll be able|it is possible|it will be possible} {to set|to create|setting|to put} a white balance {for your|for the|to your|on your} camera to capture true and accurate pictures across a spectrum. {The color|The colour|Along with|Large} editing {of the|from the|with the|in the} pictures taken also {becomes easier|becomes simpler}.
– Camera Calibration: {You can|You are able to|It is possible to|You’ll be able to} {be able to get|be capable of getting|be capable of geting|get} a calibration technology that {enables you to|allows you to|lets you|permits you to} get perfect or excellent shots even from unusual light sources. {It will|It’ll|It’s going to|It is going to}, therefore, {be easy|be simple|the simple} {to establish|to determine|to ascertain|to create} {an accurate|a precise|an exact|a definative} color {to use for|for} developing {and effective|and efficient} {control of|charge of|power over|control over} {the other|another|one other|the opposite} colors.
– Passport size: {It has been|It’s been|It is often|Many experts have} {designed with|made with|fashioned with|built with} a passport-size case {that you can|that you could|you could|that one could} effectively carry {and use it|and employ it|and then use it|and utilize it} anywhere {for your convenience|for your benefit|to save you time|for your leisure}. It {has also been|has additionally been|been specifically|has been} {designed with|made with|fashioned with|built with} a rigid material {that can|that may|that will|that could} enable it to last {for a long time|for some time|for a long period|for years}.
Benefits
-{Ability to|Capability to|Capacity to|Power to} easily match colors and edit photos, {thanks to the|because of the|due to the|with thanks to the} color management feature.
– {Ability to|Capability to|Capacity to|Power to} create and generate profiles, {thanks to the|because of the|due to the|with thanks to the} .DNG file extension.
– Automatic {and effective|and efficient} color calibration: {Thanks to the|Because of the|Due to the|With thanks to the} automatic color calibration, {it is easy to|you can easily|it is possible to|you can actually} set {the correct|the right|the proper|the best} color display {that you want|that you would like|you want|that you might want} {for your|for the|to your|on your} photos {to appear|to look|to seem|to show up}.
– {Easy to use|Simple to use|User friendly|Simple to operate} operation software {that comes with|that is included with|that accompany|that accompanies} the manual.
– Small, pocket-size {and therefore|and for that reason|and thus|and so} flexible {to use|to make use of|to utilize|to work with} almost anywhere.
Conclusion
The X-Rite ColorChecker passport {is basically|is actually|is essentially|is simply} one {the best|the very best|the most effective|the top} solutions {for taking|to take|when planning on taking|when deciding to take} quality pictures, {especially if you|particularly if you|specifically if you|particularly if} {are just a|are only a|are a|are simply a} beginner in photography {and would like to|and also|and even|as well as} perfect {your skills|your talent|your abilities|the} in managing and determining {the best|the very best|the most effective|the top} colors {for your|for the|to your|on your} picture, {as well as|in addition to|along with|and also} white balance. {What is more|Furthermore|In addition|Additionally}, {since it is|as it is|because it is|as it is often} {a very|a really|an extremely|an incredibly} recent software, {it also|additionally, it|in addition, it|what’s more, it} {comes equipped with|comes with|has|consists of} {a very easy|an easy|a very simple|a simple}-to-use installation manual {for easy|for simple|for straightforward|for quick} following of instructions {and it is|which is|and it’s also|in fact it is} {very cheap|inexpensive|really cheap|cheap} {in cost|on price|in price} {as well|too|also|at the same time}. {It is best|It’s best|It’s a good idea|It’s advisable} in {taking control of|managing} brightness and contrast of monitors and displays {for an|to have an|with an|on an} accurate picture profile. {Try it|Check it out|Test it|Do it} today {for the best|to find the best|to get the best|for top} quality photography!

www.andrewfoordphotography.com

Advertisements

How Watching Soap Operas Made Me A Better Stylist!

We can all agree that styling a model can be a pretty daunting task, especially if you’re fashionably disabled like me. Hiring a wardrobe stylist is always an option, but sometimes that’s not feasible. One trick that has helped me to “keep up with the times,” has been watching soap opera’s.

 

When I first started watching soap opera’s I was immediately drawn to the lighting and styling, not to mention the awesome dialogue. Actors on the show are always dressed to the nine’s, from perfectly quaffed hair down to triangular shape tipped shoes (which I just learned are “in”). I also noticed that soap opera’s seem to be ahead of the current fashion trend and in many cases set the trend.

 

When watching the show be sure to write down what you see, like the main actress is wearing a tribal sweater or that the male lead has on a bowtie. Also take note of hairstyles and make up that you like, then apply to your next photo shoot.

 

Obtaining the wardrobe needed for your shoot can be costly, but here are a few tips that I use to significantly cut costs. First, check out consignment and thrift stores, often these establishments have what you are looking for at a 50% discount.

 

Second, ask to borrow clothes from large department stores. Certain department stores will lend a photographer clothing for a shoot for a small fee. You will also have to leave a credit card number incase the garment gets damaged. You will need to do a little research and call ahead, but that’s a way I’ve obtained clothing for a shoot in the past.

 

My third tip is to rent clothing from websites like www.renttherunway.com/ or www.etsy.com. At times sellers on Etsy will allow photographers to use clothing and jewelry as long as you provide them with final images that they can then use.

Once your photo shoot is complete and your ready to share your photo’s, be sure to tag the designer of the clothes you used. Social media is HUGE and that designer might just see your photo and want to hire you for a future shoot.

 

http://www.andrewfoordphotography.com

 

 

 

 

 

 

 

 

 

No Photoshop

Andy Mask-9625-gritty-gritty

 

Ok so maybe the title was a bit deceiving, but technically this photo was NOT edited in Photoshop or Lightroom, but rather the new AlienSkin Exposure 7 with RAW conversion capabilities. If you have 8 minutes, check out my LIVE retouch here. I’m been a BIG fan of Exposure and have been using it for years. If you’re just getting started in photography and looking for some GREAT software I highly recommend Exposure 7… They have a FREE trial if you click here. Exposure 7 works as stand alone software and as a plug-in, so you don’t need Photoshop to use! I’m interested to hear your thoughts about using Exposure so please comment on this post.

 

http://www.andrewfoordphotography.com

There are NO lighting tests in my studio

You heard right, there are NO lighting tests when I shoot. The second my subject steps in front of my camera I immediately start shooting, no light testing necessary. I will however meter the light using my Sekonic L-758DR, but as far as telling my model to “relax i’m just testing the light and checking exposure” just doesn’t happen anymore. I’ve taken many AWESOME photos right out of the gate that its far better to have your subject pose rather than have them just stand or sit there, you might catch something awesome! It’s far easier to check that your lights are positioned correctly and re-adjust than it is for the model to make that once in a lifetime face and pose.

My advice… Set-up your lights, take a meter reading, position your model and start shooting… if something looks a little off, don’t let your model know! Just take a few more shots and say something like “good” or “beautiful” after each shutter press. After you take maybe 5-6 photos, tell your model they’re doing great, but you want to try to add a bit more “spice” (use your own words here) and then re-adjust your lights if needed.

In the photo below I asked my model to stand on his mark and adjust his glasses. While he was doing so I released the shutter. Initially I thought the rim lights were too blown out, but the pose was AWESOME. I was able to pull down the highlights in Lightroom and recover details. I then retouched the image in Photoshop and toned it using Alien Skin Exposure. Out of all the photo I took, this was by far the most interesting! Had I asked the model to stand there while I adjusted lights, then kept asking him to adjust his glasses, I would have lost this genuine look.

1U9A7048w

http://www.andrewfoordphotography.com

Nikon D810 Review – Concert Photography

If you follow me on social media then you are aware of my switch to Nikon. My experience with the Nikon D810 has been nothing but amazing. I have yet to fully test in my studio, but here are my thoughts about using the D810 at a concert.

Gear: Nikon D810, Sigma 70-200 F/2.8, Sigma 24-105 F/4 Art Lens, Battery Grip

  • If you shoot concerts then you know it can be difficult to meter properly. I cheated and used a Sekonic DR-758 on spot meter mode gave me a reading of 1/250th, 2.8 at ISO: 800. The D810 in spot metering mode gave me a reading of 1/125th, 2.8 at ISO:1250, obviously different from the Sekonic’s reading, but I will give a little leeway because the lighting was changing drastically.
  • I used Nikon’s new Active D-Lighting mode which essentially changes your EV. In my case Active D-Lighting was set to -07 EV. This mode is AWESOME to use for concerts or theater.
  • I shot in Small RAW and Full JPEG mode. I had my setting set to STANDARD and the files from the JPEG looked awesome! As expected the RAW files looked flat, but that’s exactly what you want when shooting RAW.
  • I shot in Auto White Balance and the D810 handled the lighting conditions perfectly.
  • I also shot on CONTINUOUS focus mode. I come from a Canon background and I’m still getting used to moving the focus point around, but focus is quick and followed action wonderfully.
  • The Nikon D810 has the option to switch from FX mode to DX mode (1.5 crop) I did not use that feature, but it is a nice feature to have if you shoot sports and need some more throw on your lens.

Final Thoughts: Extremely impressed! The D810 is fast, feels great in the hands and a very sexy machine.

All photos below are jpegs shot directly in camera… no retouching has been done to them, they are straight from the camera.

http://www.andrewfoordphotography.com

Up Your Game!

When you first start out in photography, you usually shoot what you have on hand, first. Fashion and glamour peeps, like me, look to family and friends to help build up content. It makes sense. Working with a familiar person is easy to schedule, you’re comfortable with them, and you won’t be afraid to try out new techniques. Eventually, you run out of family and all of your friends have modeling portfolios–that they may not need or want–so you have to step up your game.

What do you do when you want to move up to the next level? Below are a few tips for building up your portfolio.

—–Foord1

Foord2Tip #1: Gather A Team

Building up a solid group of specialists is the first order of business. Regardless of the type of photography you do, a team will help you produce better quality work. If you’re shooting people, look for a makeup artist (MUA), a hair stylist, and a wardrobe stylist or fashion designer. If you’re shooting images that don’t involve people, find specialists in your area of interest such as aspiring local chefs for food photography, orpassionate fossil hunters for macro shots. I can’t imagine how daunting this task was before the internet. Thanks, Al Gore!

Social network websites literally put thousands of professionals at your fingertips. It’s your cursor, really, but you get the idea.

Facebook, one of the most popular social media websites, is a great place to start. You can search for pages and groups dedicated to hairmakeupfashionlocal foodmushroom huntingwaterfall photographyscuba diving, and more. When you find one that you like, simply post a comment saying you are looking to work with artists in your area.

Model Mayhem is another great resource for people shooters. It’s a place where artists of all types gather in order to work on creative projects. Once you’re signed up, you can post a casting and choose the type of artists and talent you’re looking for. MM is made for bringing together creatives, so if people are your interest, this is a must.

Foord3Tip #2: Take Your Time

This is a concept I still have trouble with! Once you get cranking through editing, it’s tough to pull yourself away, but it’s absolutely necessary. Taking a break during any project will let your eyes and mind relax. When you pause for a time, you come back with renewed perspective. My advice: Zoom all the way out, set things down, and, if you can, sleep on it. You’ll come back refreshed.

Foord4Tip #3: Build A Proper Showcase

Create a website/portfolio. Check out the online portfolios of photographers that you admire. Think about why you like their work, what draws you in, what makes you stay, what you like about the concept or layout, and what you can do better.

Combine the information you gather with the trends in the market. How do you plan to share your work? Do you plan to print your shots or is an iPad sufficient? This will tie in with the type of work that you want to go after. Assuming that you want to chase after paid gigs, of course.

As a final step, make an update plan, too. You don’t want your work to get stale, but you don’t want to update it after every shoot. Balance the amount of work you produce with the amount of time you spend in constructing your portfolio. You don’t want it to become a mindless chore. Always keep your wits about you and ask others for feedback. You’re only as strong as your weakest shot so be willing to listen to constructive criticism.

Foord5Tip #4: Network

Once you have a team, awesome editing practices, and a rock-solid portfolio, you’re ready to show it to the world. You’ll have to use a little savvy in the marketplace to start making waves. You can do this with a number of techniques. Most importantly, learn to make the internet your friend.

Take every opportunity to grow your online presence. You can start by being active on popular photography forums, on Facebook, Twitter, G+, or other social media channels. Connect with every professional, organization, and manufacturer that you admire, and keep up with what they’re doing, too. You’ll find there are plenty of opportunities to have your work featured if you keep your eye out for it.

Paid gigs will force you to perform in a more professional way, so I recommend chasing after work even if photography is just a hobby. When money is on the table, you’ll find that you operate with a renewed sense of vigor. You can offer giveaways, groupons, or discounts to help you get more work, and advertising is an option as well.

Guest appearances are a great way to grow publicity online. You could, for example, guest write articles for different companies. The larger audience of an established website is a great place to get your name out there. It’s not all about printed magazines, there are hundreds of other places to showcase what you do, or for you to share your knowledge on a certain subject. You can’t pay for that kind of publicity, so it’s worth a little time at the keyboard, or on set, to make up a solid article.

Foord6

 

http://www.andrewfoordphotography.com

The Power of Social Media

Yesterday I photographed BTS and The Runway at a Mercedes Benz Fashion Week show. This was my first fashion show and I had a great time! We now live in a time where nearly everyone has access to the internet and social media and networking is one of the best ways to promote your work! Photographers, make-up artists, hair stylists, wardrobe stylists, designers, models, etc… we all have business cards and we all exchanged cards at the show, there was NOT one card that didn’t have a website or Facebook or Twitter printed on them. Infact you can attach a QR code to your card, when scanned by your smart phone will automatically import the contact to your phone and sometimes take you to a social media site.

My personal example of the power of social media comes from simply posting a photo to a wall. Ian Ziering, actor from 90210 and Sharknado walked the runway and I got some great shots of him. When I got home form the show I uploaded the photos and posted 1 photo of Ian on my Twitter page (tagging him in the process) and also did the same on my Facebook book. I woke up this morning to find that he favorited my tweet and changed his Facebook profile picture to my photo! Which you can see here https://www.facebook.com/IanZiering?fref=ts

I have already gained likes to my page https://www.facebook.com/pages/Andrew-Foord-Photography/151111961603741  and have a feeling I will be getting many more!

_MG_4309

http://www.andrewfoordphotography.com