X-Rite Color Checker Passport

13087154_997369413644654_7362423387264396477_o
The X-Rite ColorChecker passport {refers to|describes|identifies|is the term for} {a powerful|a strong|a robust|an effective} device that {acts as a|provides a|behaves as a|provides for a} ‘color solution’ for accurate {as well as|in addition to|along with|and also} consistent photos {and creative|and inventive|and artistic} flexibility. It combines multiple pictures into one pocket size photograph {that can be|that may be|which can be|that could be} easily positioned {to any|to the|to your|for any} angle and scene {that you would|that you’d|that you will|that you might} desire {as a|like a|being a|as being a} photographer. It {enables you to|allows you to|lets you|permits you to} {have a|possess a|use a|have a very} wonderful functionality {when you|whenever you|once you|if you} incorporate it {with a|having a|using a|which has a} camera calibration software {in your|inside your|within your|with your} camera. {With a|Having a|Using a|Which has a} raw picture {or one|a treadmill} {that you may have|you will probably have|you will likely have|you might have} just captured, {it will help|it can help|it helps|it may help} in {improving the|increasing the|enhancing the|helping the} {picture quality|display quality|image quality|picture}, flexibility {as well as|in addition to|along with|and also} productivity {as soon as|when|the moment|after} it {is incorporated in the|is within the|influences|consistantly improves} picture.

Description
{If you are a|If you’re a|An advanced|A high level} photographer {and looking|and searching|looking|and seeking} {to enhance|to boost|to improve|to further improve} you pictures, {ensure that your|make sure that your|ensure your|keep your} exposure {is good|is nice|is great|is a useful one}, {or even|or perhaps|as well as|and even} create custom profiles, {then the|then your|then a|then this} X-Rite ColorChecker {would be the|will be the|is the|could be the} {most appropriate|most suitable|best suited|best fitting} {look for|search for|try to find|seek out} your photography, especially {if you are a|if you’re a|an advanced|a high level} raw shooter. {The main|The primary|The key|The principle} features it {comes equipped with|comes with|has|consists of} {for its|because of its|for the|due to the} amazing functionality {is listed|shows up} {as follows|the following|the subsequent|the next}
– Color management workflow: The X-Rite ColorChecker passport {comes equipped with|comes with|has|consists of} {a feature|an element|an attribute|a characteristic} {that enables|that allows|that permits|so that} it {to match|to complement|to fit|to check} {all the|all of the|every one of the|each of the} colors {that you would|that you’d|that you will|that you might} want {in the|within the|inside the|from the} camera, {in an|within an|in a|in the} organized any manner. {It is|It’s|It really is|It can be}, therefore, {easier to|simpler to|much easier to|better to} edit {as well as|in addition to|along with|and also} organize {the colors|the colours|the shades|colors} {in a way that|in a manner that|in a fashion that|in ways that} {you want to|you need to|you would like to|you wish to} capture {the color|the colour|along with|large}.
– White balance: {With the|Using the|With all the|Together with the} X-Rite ColorChecker, {you will be able|you’ll be able|it is possible|it will be possible} {to set|to create|setting|to put} a white balance {for your|for the|to your|on your} camera to capture true and accurate pictures across a spectrum. {The color|The colour|Along with|Large} editing {of the|from the|with the|in the} pictures taken also {becomes easier|becomes simpler}.
– Camera Calibration: {You can|You are able to|It is possible to|You’ll be able to} {be able to get|be capable of getting|be capable of geting|get} a calibration technology that {enables you to|allows you to|lets you|permits you to} get perfect or excellent shots even from unusual light sources. {It will|It’ll|It’s going to|It is going to}, therefore, {be easy|be simple|the simple} {to establish|to determine|to ascertain|to create} {an accurate|a precise|an exact|a definative} color {to use for|for} developing {and effective|and efficient} {control of|charge of|power over|control over} {the other|another|one other|the opposite} colors.
– Passport size: {It has been|It’s been|It is often|Many experts have} {designed with|made with|fashioned with|built with} a passport-size case {that you can|that you could|you could|that one could} effectively carry {and use it|and employ it|and then use it|and utilize it} anywhere {for your convenience|for your benefit|to save you time|for your leisure}. It {has also been|has additionally been|been specifically|has been} {designed with|made with|fashioned with|built with} a rigid material {that can|that may|that will|that could} enable it to last {for a long time|for some time|for a long period|for years}.
Benefits
-{Ability to|Capability to|Capacity to|Power to} easily match colors and edit photos, {thanks to the|because of the|due to the|with thanks to the} color management feature.
– {Ability to|Capability to|Capacity to|Power to} create and generate profiles, {thanks to the|because of the|due to the|with thanks to the} .DNG file extension.
– Automatic {and effective|and efficient} color calibration: {Thanks to the|Because of the|Due to the|With thanks to the} automatic color calibration, {it is easy to|you can easily|it is possible to|you can actually} set {the correct|the right|the proper|the best} color display {that you want|that you would like|you want|that you might want} {for your|for the|to your|on your} photos {to appear|to look|to seem|to show up}.
– {Easy to use|Simple to use|User friendly|Simple to operate} operation software {that comes with|that is included with|that accompany|that accompanies} the manual.
– Small, pocket-size {and therefore|and for that reason|and thus|and so} flexible {to use|to make use of|to utilize|to work with} almost anywhere.
Conclusion
The X-Rite ColorChecker passport {is basically|is actually|is essentially|is simply} one {the best|the very best|the most effective|the top} solutions {for taking|to take|when planning on taking|when deciding to take} quality pictures, {especially if you|particularly if you|specifically if you|particularly if} {are just a|are only a|are a|are simply a} beginner in photography {and would like to|and also|and even|as well as} perfect {your skills|your talent|your abilities|the} in managing and determining {the best|the very best|the most effective|the top} colors {for your|for the|to your|on your} picture, {as well as|in addition to|along with|and also} white balance. {What is more|Furthermore|In addition|Additionally}, {since it is|as it is|because it is|as it is often} {a very|a really|an extremely|an incredibly} recent software, {it also|additionally, it|in addition, it|what’s more, it} {comes equipped with|comes with|has|consists of} {a very easy|an easy|a very simple|a simple}-to-use installation manual {for easy|for simple|for straightforward|for quick} following of instructions {and it is|which is|and it’s also|in fact it is} {very cheap|inexpensive|really cheap|cheap} {in cost|on price|in price} {as well|too|also|at the same time}. {It is best|It’s best|It’s a good idea|It’s advisable} in {taking control of|managing} brightness and contrast of monitors and displays {for an|to have an|with an|on an} accurate picture profile. {Try it|Check it out|Test it|Do it} today {for the best|to find the best|to get the best|for top} quality photography!

www.andrewfoordphotography.com

How Watching Soap Operas Made Me A Better Stylist!

We can all agree that styling a model can be a pretty daunting task, especially if you’re fashionably disabled like me. Hiring a wardrobe stylist is always an option, but sometimes that’s not feasible. One trick that has helped me to “keep up with the times,” has been watching soap opera’s.

 

When I first started watching soap opera’s I was immediately drawn to the lighting and styling, not to mention the awesome dialogue. Actors on the show are always dressed to the nine’s, from perfectly quaffed hair down to triangular shape tipped shoes (which I just learned are “in”). I also noticed that soap opera’s seem to be ahead of the current fashion trend and in many cases set the trend.

 

When watching the show be sure to write down what you see, like the main actress is wearing a tribal sweater or that the male lead has on a bowtie. Also take note of hairstyles and make up that you like, then apply to your next photo shoot.

 

Obtaining the wardrobe needed for your shoot can be costly, but here are a few tips that I use to significantly cut costs. First, check out consignment and thrift stores, often these establishments have what you are looking for at a 50% discount.

 

Second, ask to borrow clothes from large department stores. Certain department stores will lend a photographer clothing for a shoot for a small fee. You will also have to leave a credit card number incase the garment gets damaged. You will need to do a little research and call ahead, but that’s a way I’ve obtained clothing for a shoot in the past.

 

My third tip is to rent clothing from websites like www.renttherunway.com/ or www.etsy.com. At times sellers on Etsy will allow photographers to use clothing and jewelry as long as you provide them with final images that they can then use.

Once your photo shoot is complete and your ready to share your photo’s, be sure to tag the designer of the clothes you used. Social media is HUGE and that designer might just see your photo and want to hire you for a future shoot.

 

http://www.andrewfoordphotography.com

 

 

 

 

 

 

 

 

 

Group Editing Assignment

I recently completed a shoot with one of my favorite models Karina. I thought it would be fun to see how creative everyone is. I you click here  you can download the RAW file. Please post your results on my Photography fan page on Facebook

https://www.facebook.com/pages/Andrew-Foord-Photography/151111961603741?ref=hl&ref_type=bookmark

 

Looking forward to seeing what you come up with!

 

AF_000731

 

 

 

Karina

 

http://www.andrewfoordphotography.com

Breaking Through!

What’s the best thing to do when you get photographer’s block? Shoot something! Recruit friends, family, bring the dog, bribe your neighbors, order a pizza and kidnap the delivery person, whatever it takes. Get out there and start clicking.

This is exactly what I did for this series. First I blackmailed begged a model friend of mine to pose for me, then I put a post on Facebook asking if anyone wanted to throw water on a model and learn something about photography. I didn’t specify the gender of the model–I thought it might help get more responses. I got 3 responses on Facebook, and my team was complete.

The Location and Lighting Set-up

If you’re like me, you have a 2000 sq ft. studio with roof access, an indoor pool, and lots-and-lots of big windows–I WISH! In reality, I usually shoot in my garage even though its tough to set up lights around the garage door opener. Sometimes i’ll shoot on location in a public place. For this shoot, my location couldn’t have been easier, or more budget friendly, I used the street in front of my house.

For lighting I used 2 strobes with reflectors and grids, both were high up on stands to ensure the water wouldn’t reach them. Always err on the side of safety then mixing water and electricity. The strobes were placed on either side of the model, the main aimed slightly in front and the other slightly behind. I set them both to pop at full power.

Next, I metered the light. I use a meter religiously. Proper procedure is to put the light meter underneath the model’s chin and aim it at the light, not the lens. My shutter speed was set to 1/125 with 100 ISO. The meter gave me an aperture of 5.6. I repeated the above steps for the 2nd strobe to confirm the results. Setup time, including running extension cords, setting up the lights, and metering took about 20 minutes.

The Fun Part

AndrewFoord-miss

DANG IT!

With my camera settings in place I was ready to shoot. By this time, I’m getting excited. Now I finally get to play photographer. I had two water throwers stand opposite each other next to the light stands. When I counted to three, I had them sling the water at the victim.

My camera settings were spot on, the lighting looked great, but my timing was off. This happens more than I’d like to admit, but it’s something that everyone has done before. Don’t panic. My ‘keepers’ rule of thumb is for every 100 photos I take, I want to get about 10 keepers. Out of the keepers, I’m happy with one shot that makes me say “Wow.”

Retouching

Below are two of my choice photos of the set. Yes!–one of them is out of focus. Was it intentional? Absolutely not, but I am drawn to it, and that’s all that matters. Don’t listen to anyone else’s opinion when it comes to your creativity. You’re the artist, your opinion is the only one that matters on personal projects. When you’re working for a client, their opinion trumps your own.

After I selected my favorite photos–9 out of the 50–the retouching portion was very straight forward. I did some minor sharpening and added a color cast with Exposure. I used the preset Kodachrome – Cyan Shift, one of my favorites. I completed the shots by cropping the photos to 5×7 and square.

AndrewFoord-blur

AndrewFoord-splash

Conclusion

When photographer’s block hits, just like it does to everyone, try something new. Give a new lighting setup a try, you’re welcome to use what I did. Grab a couple of buddies and have your own water splash shoot. Dust your camera off and shoot something, anything! Get friends and family involved, but most importantly have fun.

http://www.andrewfoordphotography.com

Becca and the Headdress

My latest photo shoot was extremely serendipitous.  After I first picked up my model, Becca, from the bus stop to drive her to my studio we started noticing small things that made us wonder if the universe wanted us to shoot together.

1: Becca is from California, and hasn’t been back to NJ in 4 years, yet the mall she took the bus too, was the last mall she visited in NJ.

2: Becca added me on Facebook BEFORE she commented on a casting that I posted on modelmayhem.com. When we were talking she has NO idea how she found my profile on FB or why she added me as a friend.

3: The MUA who was supposed to work with us cancelled on us the last minute! She was the one who was bringing the headdress. I put a call out to another MUA I know and she just so happened to live 5 minutes from my studio, and was available. The MUA who saved the day and shoot, her name is Becca! TWO Becca’s!!!

 

I was never one to fully believe things happen for a reason, but this shoot was destined for greatness.

The following photo is what Becca, Becca and I came up with. We were able to make the headpiece in about an hour. It was very messy to make, but a lot of fun!

 

Becca-9216

 

http://www.andrewfoordphotography.com

 

 

Make Your Models ANGRY

Ok not really, but there are times during a photo shoot when you need to change things up. My favorite thing to do is ask my model to “give me the finger.” They usually giggle, or depending on how the shoot has been going will oblige. Either way this loosens things up and gets you some great images!

In addition I would recommend coming up with some phrases that you can say to get a natural reaction. Here are some of my favorites:

“Put your feet closer to the floor”

“Look right slightly, up, back down a little, clench your ball sack”

“Make love to me… I…I mean the camera”

Most importantly HAVE FUN!

 

http://www.andrewfoordphotography.com

Dust In Color – Elinchrom BRX500 with beauty dish and grid

I recently picked up a few pounds of powdered paint. I knew I wanted to see the paint explode off my models face, and this is what I captured. I used 1 and only 1 light. I used the Elinchrom BRX 500 (B&H) at full power as to be able to freeze the motion in the powder. Directly next to the model I had a silver reflector to fill in shadows.

I had my assistant stand just behind the light and throw the paint. I wanted to light the paint from the side to get as much texture as possible.

1/125, F/11, ISO:100

 

9024P2

 

http://www.andrewfoordphotography.com